The Virtual Trade Show for the Pet Industry

• Discover New Products

• Enhance Your Knowledge 

• Make New Connections 


Virtual Petindex (VPI) is a virtual trade show aimed at all pet businesses within the UK pet market, as well as those overseas. It is organised by the Pet Industry Federation, the UK trade association for pet businesses.
VPI will allow you to get the best from attending a traditional trade event, including sourcing new products, talking directly to suppliers, obtaining discounts and fantastic learning opportunities, whilst doing so remotely, inexpensively, and safely.
Register to attend the event for free on the two live days. If you are interested in exhibiting, please email for further details about how your company can participate.
Not sure what a virtual trade show involves? Have a read of the FAQs below to find out more about what to expect when you join one.


  • Exhibition Hall - Ask questions, view products, show discounts, download brochures and arrange meetings with our full range of exhibitors across two exhibition halls. Our show guide will contain all the information you need.
  • Learning Opportunities - Access a whole range of free to attend webinars, both live and on demand delivered by industry experts.
  • Ease of Use -  A fantastic user-friendly platform, with no need to download any software. Simply login from any device.
  • Join Virtually - No hotels, no travel and no time away from your business! Join at your leisure with two live event days available. Don 't miss out on the show!

Sign up to attend for free, by completing the registration form on the menu item above.


Think 'dog' not 'wolf'!
harmeen mehta

Dr Sam Gaines

Practical tips for grooming rabbits
harmeen mehta

Bernice Muntz

harmeen mehta

Jessica Goedhart

11.15 am
Dogs & wildlife: minimising the impact on the environment
harmeen mehta

Spencer Dawson

Promoting your business with mind-blowing photographs from your phone
harmeen mehta

Petra Losonczi-Kiss

12 noon
The four challenges for manufacturers in the pet food industry

LIVE - Mark Robinson

Growth mindset and lifelong learning for pet professionals
harmeen mehta

Lynn Hart

Herbs for pet
harmeen mehta

Greg Tilford

Does Covid present opportunities for the pet industry

Live debate


Nigel Baker

PIF Chief Executive


Steve Belgrau

The Pet Joint

Donna Clinch

Isle of Wight Dog Grooming Centre

Ken Burgess

Burgess Boys Pet Care Ltd

Nicola Stephenson

Zoolab Ltd

Jeremy Burrowes

Country Boarding for Dogs & Cats
An introduction to grooming the Bichon Frise
harmeen mehta

Carla Keen

Diversifying your business

LIVE - Paul Allen

Understanding pet food labels
harmeen mehta

Dr Wanda McCormick

Finding stories inside your pet business
harmeen mehta

Rachel Spencer

The importance of supplements in the daily care of dogs & cats
harmeen mehta

Greg Tilford

Enrichment for cats in catteries or shelters
harmeen mehta

Daniel Cummings

Marketing & Selling Pet Products to the US Market
harmeen mehta

John Cullen

Separation-related behaviour in dogs
harmeen mehta

Megana Nedungadi

Transport of animals - are you legal?

LIVE - Sharon Edwards

12:00 pm
Pets and the aging population: how can the pet industry help?

LIVE – Debate in association with the Rural Policy Group


Sarah Calcot

Vice-Chair of the Rural Policy Group


Sheryll Murray MP

(pre-recorded for the event)

Christina Diaz-Madronero

veterinary surgeon and author

Duncan Cohrane-Dyet

MHA MacIntyre Hudson

Christopher Laurence

Canine & Feline Sector Group

Gertjan Willems

Prins Petfoods

Victoria Thompson

Crescent Homes
How to improve customer service
harmeen mehta

Carole and Doug McHugh

The importance of the human-animal bond in the Covid-19 world
harmeen mehta

Dr Cristina Diaz-Madronero

How to green up your business

LIVE – Klaus Wagner

How not to have a lump of coal in your store this holiday season stocking this December
harmeen mehta

Bob Phibbs

Deciphering dog body language: an introduction to how dogs communicate.
harmeen mehta

Susan McKeon

Cat grooming - be prepared!
harmeen mehta

Bob Phibbs

Helping Clients through Pet Bereavement
harmeen mehta

Diane James

Cat grass: Considerations when selling and it use as feline enrichment
harmeen mehta

Bleu Stessia

Grooming a griffon bruxellois
harmeen mehta

Jette Crutz

Holistic Pet Care, and How it Relates to Global Health

LIVE – Greg Tilford

Growing your business
harmeen mehta

Pete Mackintosh

Scratch that itch!
harmeen mehta

Dr Caroline Johnson


Exhibitor List

Frequently Asked Questions

Virtual Petindex is a live event taking place on the 11th – 12th October 2020. Registered visitors will also be able to access the exhibition hall and full seminar content on demand for 14 days after the event.
Much like a live exhibition, Virtual Petindex is designed to allow show visitors to learn about the latest developments within the pet industry and to talk to potential suppliers and customers. Having registered for the show, you will have the freedom to attend webinars, navigate the exhibition hall and visit all the exhibition stands. You can browse the show floor using the interactive floorplan or by using the exhibitor search tool.
Yes, you will need to register for this online event. Simply follow the link at the top of the page and submit your information. Then you will receive an email confirming your registration for the event.
Virtual Petindex is an end-to-end web platform built to engage pet industry professionals from all over the world in one virtual venue. The platform enables exhibitors to interact with trade visitors through live interaction tools.

Virtual Petindex will feature a lobby, exhibition hall, auditorium, networking area and many other interactive features. The whole platform is intuitive to use, meaning trade visitors and industry professionals will find it easy to find their way around and start interacting. Plus, the whole platform works without any downloads or plug-ins and will display on any device (mobile, tablet or desktop).
No. Some exhibitors may have the ability to request a video chat, but a webcam is not required to participate.
Your login details will be emailed to you ahead of the event. You can use these details to access the online event.
Virtual Petindex is an online event. You do not have to travel to any specific location. You can participate anywhere that you have internet access. The event is accessible from desktop, mobile and tablet devices.
If you operate as a pet business, you should register for Virtual Petindex. This event is geared towards helping pet businesses succeed. You can attend as a retailer and find new and exciting products, as well as learn from the various webinar streams happening on both days; or you could attend as a dog walker who could recommend products to their clients in the future; or you could attend as a dog groomer who can both use and sell products to their clients; or as a kennel or cattery that is looking for supply and new products that will fit in with the new legislation on enrichment toys. There really will be something for all pet businesses.
Just like a live exhibition, you will see many leading pet brands at Virtual Petindex with the latest products and services available as well as webinars from leading industry experts.
Once you enter the show you will have the option to navigate around the exhibition hall or go directly to a trade stand using the interactive floor plan or search tool.
  • Access to our affinity partners to discuss how they can save your business money
  • Private PIF members lounge where you can connect and network with over PIF members and businesses.
You can communicate with exhibitors in several ways including, text, audio, and live chat features. Or you can leave a question about the product or service you are looking at and a stand representative will reply.
You can make direct enquiries to the exhibitor via the communication tools as you browse the stand.
Yes. Please speak direct to the sales representatives on their stands and they will be able to facilitate this for you. You can communicate directly with them using text, audio, or video.
  • PIF membership and education teams
  • Other visitors from the UK and abroad
  • Exhibitors
  • Industry experts
Yes. Like any physical event, Virtual Petindex will have a visitor bag for you. You can add show offers, PowerPoint presentations and exhibitor brochures to your virtual bag and then email them to yourself or share with other people in your business.
All webinar content and access to the exhibitor stands will be available on demand for 14 days after the event. You just will not be able to join in on any live Q&A but will still be able to view the content.
The latest pet products
Free webinars from leading industry figures
Live networking opportunities from the comfort of your home
Any documents or files you view on a trade stand can be added to your virtual bag and downloaded after your visit to Virtual Petindex.