The Virtual Trade Show for the Pet Industry

• Discover New Products

• Enhance Your Knowledge 

• Make New Connections 

• Access 24/7


Virtual Petindex (VPI) is a virtual trade show aimed at all pet businesses within the UK pet market, as well as those overseas. It is organised by the Pet Industry Federation, the UK trade association for pet businesses.

VPI will allow you to get the best from attending a traditional trade event, including sourcing new products, talking directly to suppliers, obtaining discounts and fantastic learning opportunities, whilst doing so remotely, inexpensively, and safely.

Virtual Petindex opens on the 16 March and will be accessible 24/7 until the 30 March 2021. VPI will also feature two live days on the 16 & 17 March where you can take part in our leader board competition, talk to exhibitors in real time on the trade stands and pose questions to our panel of experts during the ‘Live Talk’ sessions.

If you are interested in exhibiting, please email before 8 March for further details about how your company can participate.

Not sure what a virtual trade show involves? Have a read of the FAQs below to find out more about what to expect when you join one.


  • Exhibition Hall - Ask questions, discover new products, take advantage of show offers, place orders, download brochures and book private 1-1 meetings with all exhibitors. Our digital show guide will also contain all the information you need for your visit to VPI
  • Learning Opportunities - Access a whole range of free to attend webinars, both live and on demand delivered by industry experts.
  • Ease of Use -  A fantastic user-friendly platform, with no need to download any software. Simply login from any device at any time
  • Join Virtually - - No hotels, no travel, and no time away from your business! Attend when it’s convenient for you but don 't miss the 2 live days to talk in real time with exhibitors and to take advantage of the networking opportunities

Sign up to attend for free, by completing the registration form on the menu item above.



    Complete the registration form


    We’ll email to all that register for the event more information on our webinar schedule, exhibitors and our industry speakers


    Log in and join the event from any device


    Explore our virtual event environment! We have a virtual auditorium, exhibition halls and a lounge for chatting to other attendees


    Make connections with other pet industry professionals.

Live Talks


Tuesday 16 March – 10.30

What to expect from your inspector

Sharon Edwards, City of London Corporation

Tuesday 16 March – 11.30

How can we improve the wellbeing of the UK's pet dogs, cats and rabbits?

Dr Sean Wensley, PDSA

Tuesday 16 March – 13.00

Roundtable discussion - Making Visual Merchandising work for you.
*The panel will discuss the relevance of visual merchandising and how it impacts customer experience and subsequent sales.

Nigel Baker (Pet Industry Federation)

Mark Robinson (Smurfit Kappa)

Peter Roy (Natures Menu)

Rob Brown (Browns Natural Pet Store)

Lee Sargent (Sniffe & Likkit)

Tuesday 16 March – 15.00

Round table - Pet retailing around the world
The panel will discuss the difference in retailing across the globe and investigate how to attract new customer and engage with existing customers in the face of changing customer trends.

Nigel Baker (Pet Industry Federation)

Co chair:
Bob Hanson )MD Hanson Associates)

Phil Jones (Formerly Dubai Pet Food & The Pet Shop, Dubai)

Michael Levy (Pet Food Express, USA)

Dean Richmond (Pets Corner, UK)

Fredrik Bjork (Dogman, Sweden)

Patrick Bontenakels (Fressnapf)

Wednesday 17 March – 11.00

Roundtable – Minimising the risk of dog theft
The panel will examine the worrying increase in dog thefts and examine how pet professionals can adapt their own practices to minimise the risk of thefts occurring while animals are in their care.

Vicky Skinner (Pet Industry Federation)

Ben Mann (Bruce’s Doggy Day Care)

Sian Smith (Millin Brook Dog Boarding)

Richard Jordan (Pet Theft Awareness)

Sarah Gleave (Meg Heath Dog Leads)

PC Heath Keogh (Metropolitan Police Service)

Debbie Pomfret (Digs for Dogs)

Pre-recorded content from Iain Duncan Smith, MP

Wednesday 17 March – 13.00

Round table - The impact of TV programmes on the pet grooming sector
In this panel discussion we investigate how the public perception of dog grooming has changed as a result of TV shows

Stuart Simons (Groom Dog City, advisor on Pooch Perfect)

Verity Hardcastle (Verity Hardcastle Grooming, judge on Pooch Perfect)

Colin Taylor (Award winning groomer, judge on Pooch Perfect)

Jody Gordon (Animal Welfare Consultancy, advisor on Pooch Perfect)

Wednesday 17 March – 15.00

Your legal questions answered.

Michael Smith - Croner

Media Partners


Frequently Asked Questions

Virtual Petindex will open at 10.00 on Tuesday 16 March 2021 and registered visitors will have full access to VPI until the show closes on 30 March 2021. VPI will also feature 2 live days on the 16 & 17 March 2021 where you will be able to engage with exhibitors, speakers, and other visitors in the live chat rooms.
Much like a live exhibition, Virtual Petindex is designed to allow show visitors to learn about the latest developments within the pet industry and to talk to potential suppliers and customers. Having registered for the show, you will have the freedom to attend webinars, navigate the exhibition hall and visit all the exhibition stands. You can browse the show floor using the interactive floorplan or by using the exhibitor search tool.
Yes, you will need to register for this online event. Simply follow the link at the top of the page and submit your information. Then you will receive an email confirming your registration for the event.
Virtual Petindex is an end-to-end web platform built to engage pet industry professionals from all over the world in one virtual venue. The platform enables exhibitors to interact with trade visitors through live interaction tools.

Virtual Petindex will feature a lobby, exhibition hall, auditorium, networking area and many other interactive features. The whole platform is intuitive to use, meaning trade visitors and industry professionals will find it easy to find their way around and start interacting. Plus, the whole platform works without any downloads or plug-ins and will display on any device (mobile, tablet or desktop).
No. Some exhibitors may have the ability to request a video chat, but a webcam is not required to participate.
Your login details will be emailed to you ahead of the event. You can use these details to access the online event.
Virtual Petindex is an online event. You do not have to travel to any specific location. You can participate anywhere that you have internet access. The event is accessible from desktop, mobile and tablet devices.
If you operate as a pet business, you should register for Virtual Petindex. This event is geared towards helping pet businesses succeed. You can attend as a retailer and find new and exciting products, as well as learn from the various webinar streams happening on both days; or you could attend as a dog walker who could recommend products to their clients in the future; or you could attend as a dog groomer who can both use and sell products to their clients; or as a kennel or cattery that is looking for supply and new products that will fit in with the new legislation on enrichment toys. There really will be something for all pet businesses.
Just like a live exhibition, you will see many leading pet brands at Virtual Petindex with the latest products and services available as well as webinars from leading industry experts.
Once you enter the show you will have the option to navigate around the exhibition hall or go directly to a trade stand using the interactive floor plan or search tool.
  • Access to our affinity partners to discuss how they can save your business money
  • Private PIF members lounge where you can connect and network with over PIF members and businesses.
You can communicate with exhibitors in several ways including, text, audio, and live chat features. Or you can leave a question about the product or service you are looking at and a stand representative will reply.
You can make direct enquiries to the exhibitor via the communication tools as you browse the stand.
Yes. Please speak direct to the sales representatives on their stands and they will be able to facilitate this for you. You can communicate directly with them using text, audio, or video.
  • PIF membership and education teams
  • Other visitors from the UK and abroad
  • Exhibitors
  • Industry experts
Yes. Like any physical event, Virtual Petindex will have a visitor bag for you. You can add show offers, PowerPoint presentations and exhibitor brochures to your virtual bag and then email them to yourself or share with other people in your business.
All webinar content and access to the exhibitor stands will be available on demand for 14 days after the event. You just will not be able to join in on any live Q&A but will still be able to view the content.
The latest pet products
Free webinars from leading industry figures
Live networking opportunities from the comfort of your home
Any documents or files you view on a trade stand can be added to your virtual bag and downloaded after your visit to Virtual Petindex.